Rapala CrushCity

Welcome to CrushCity™, a destination in the mind of every angler, where fish are big, and the bite is hot. It’s what tournament anglers live for and every angler dreams of. CrushCity™ is the collaboration of Rapala® and Jacob Wheeler to create what Wheeler calls “the soft baits I need to win tournaments.” Smart Injection Technology™ Combines Custom Combinations of Color, flake, Salt and Scent, that are added Precisely where Needed for the Perfect Presentation.